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    <title>very cheap bath rugs for sale</title>
    <link>http://cheappassage.com</link>
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<item>
	<title>How To Get The Media To Cover Your Story</title>
	<link>http://cheappassage.com/852106-How-To-Get-The-Media-To-Cover-Your-Story.html</link>
	<pubDate>Mon, 15 Mar 2010 01:10:33 -0500</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        There are two big misconceptions that a fair amount of businessprofessionals hold about the media and their attitude towardsthose in the public relations field.The first misconception is that the media despises anyone inpublic relations. Some people tend to think that journalists orother news writers prefer to dig up all their stories fromscratch, and not get ideas from outside sources.The second and opposite misconception about the media is thatthey are lazy, and simply print press releases sen...	</description>
	<content:encoded><![CDATA[There are two big misconceptions that a fair amount of businessprofessionals hold about the media and their attitude towardsthose in the public relations field.The first misconception is that the media despises anyone inpublic relations. Some people tend to think that journalists orother news writers prefer to dig up all their stories fromscratch, and not get ideas from outside sources.The second and opposite misconception about the media is thatthey are lazy, and simply print press releases sent out by PRgroups word for word. It is thought sometimes that the mediaruns stories or news about a particular company in hopes ofgetting more advertising dollars in the future.In actuality, the media recognizes public relations simply as apart of their field. Many times, public relations efforts bringabout many interesting opportunities and stories for media folk,and the media does not avoid using nor actively seek out publicrelations material.There are a few things that you ca...]]></content:encoded>
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<item>
	<title>The New Power Of Advertising</title>
	<link>http://cheappassage.com/245189-The-New-Power-Of-Advertising.html</link>
	<pubDate>Sun, 14 Mar 2010 03:19:15 -0500</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        A website is an island. Advertising is a bridge to that island.Large and small businesses online are discovering that truth ina hurry - or else. Advertising is not what it used to be. Theinternet has changed its purpose and its strength. Rather thanmaking advertising in the traditional media weaker, the net hasmade it stronger. Thats why all guerrillas must be aware of thenew power of advertising.The first thing to know, and this should come as good news, isthat advertising no longer has to make...	</description>
	<content:encoded><![CDATA[A website is an island. Advertising is a bridge to that island.Large and small businesses online are discovering that truth ina hurry - or else. Advertising is not what it used to be. Theinternet has changed its purpose and its strength. Rather thanmaking advertising in the traditional media weaker, the net hasmade it stronger. That's why all guerrillas must be aware of thenew power of advertising.The first thing to know, and this should come as good news, isthat advertising no longer has to make the sale.Not very long ago, advertising's main goal was to make the sale,though there are many other goals. But that has changeddramatically with the growth of dotcom companies all over theinternet. Today, the goal of much advertising is not to make thesale but to direct people to websites.That does not diminish the power of advertising. Instead, itincreases it. With many, if not most, guerrilla-run companiesestablishing webturf, advertising's newest function is tomotivate peo...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/245189-The-New-Power-Of-Advertising.html</guid>
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<item>
	<title>The Art Of Writing Powerful Classified Ads</title>
	<link>http://cheappassage.com/479762-The-Art-Of-Writing-Powerful-Classified-Ads.html</link>
	<pubDate>Sat, 13 Mar 2010 01:20:28 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        One powerful little classified ad can make you a fortune! Itwill sell your product or service for months, even years, tocome in any advertising venue you choose. On the other hand, aweak ad won't produce enough income to justify the time it takesyou to write and submit the poor little thing.Writing great ad copy may be an art form, but it's an art thatcan be easily learned with a little guidance and a littlepractice.So stop wasting your time writing useless weak ads. You canwrite powerful ad cop...	</description>
	<content:encoded><![CDATA[One powerful little classified ad can make you a fortune! Itwill sell your product or service for months, even years, tocome in any advertising venue you choose. On the other hand, aweak ad won't produce enough income to justify the time it takesyou to write and submit the poor little thing.Writing great ad copy may be an art form, but it's an art thatcan be easily learned with a little guidance and a littlepractice.So stop wasting your time writing useless weak ads. You canwrite powerful ad copy every time if you will follow threesimple rules.Rule  The headline of your ad must catch the reader'sattention instantly. Surfers scan ads at near the speed of lightand your ad is competing with a lot of other ads and informationfor their attention. The headline of your ad must bring thatsurfer to a screeching halt.Rule  The body of your ad must not only hold the reader'sattention, it should get the reader excited about your productor service. You want your visitors eager...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/479762-The-Art-Of-Writing-Powerful-Classified-Ads.html</guid>
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<item>
	<title>What Killed the Banner Ad?</title>
	<link>http://cheappassage.com/123763-What-Killed-the-Banner-Ad.html</link>
	<pubDate>Fri, 12 Mar 2010 02:17:05 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        If you ask the Internet marketers of today, many if not most ofthem will tell you that banner advertising is dead. They saythat it's expensive, the click-through rates are low and thatunless you know exactly what you're doing, it is likely thatyou'll end up spending more money than you'll make.Surprisingly, just a few years ago the same people were rushingto invest their money in banner advertising campaigns. In thosehappy days, the click-through rates were at least ten times ashigh as they are ...	</description>
	<content:encoded><![CDATA[If you ask the Internet marketers of today, many if not most ofthem will tell you that banner advertising is dead. They saythat it's expensive, the click-through rates are low and thatunless you know exactly what you're doing, it is likely thatyou'll end up spending more money than you'll make.Surprisingly, just a few years ago the same people were rushingto invest their money in banner advertising campaigns. In thosehappy days, the click-through rates were at least ten times ashigh as they are now. What has happened? Has the audience becomemore resistant to Internet advertising in general? Or perhapsthe whole concept of banner advertising has become obsolete andwe'll need to think of new ways of reaching people?Perhaps, perhaps. There is certainly at least some truth tothese claims, but they are hardly the only reasons behind thecurrent crisis. Personally, I think that those responsible forplanning the banner advertising campaigns are largely to blamefor what has happe...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/123763-What-Killed-the-Banner-Ad.html</guid>
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<item>
	<title>SMASHING THE MYTH OF THE PRESS RELEASE</title>
	<link>http://cheappassage.com/782938-SMASHING-THE-MYTH-OF-THE-PRESS-RELEASE.html</link>
	<pubDate>Thu, 11 Mar 2010 01:44:27 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        SMASHING THE MYTH OF THE PRESS RELEASEby Bill Stoller Founder, PublicityInsider.comA musician spends years honing his craft. He writes world-classsongs and performs them in a manner that moves his listeners totears. He records a demo tape and sends it to record labels. Hegets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret of becoming a famousmusician.Wait, you say, the demo tape was just a tool, just his way ofconveying his talent. It's his ability as a musi...	</description>
	<content:encoded><![CDATA[SMASHING THE MYTH OF THE PRESS RELEASEby Bill Stoller Founder, PublicityInsider.comA musician spends years honing his craft. He writes world-classsongs and performs them in a manner that moves his listeners totears. He records a demo tape and sends it to record labels. Hegets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret of becoming a famousmusician.Wait, you say, the demo tape was just a tool, just his way ofconveying his talent. It's his ability as a musician that gothim the contract and made him famous.You're right, of course. He could have become just as famous ifa record executive saw him in person, or heard about him from afriend, or as a result of a variety of other events.Which brings us to the press release.Somehow, the press release has taken on a magical reputation asthe alpha and omega of publicity. Wanna become rich? Send out apress release. Wanna become famous? Press release. Wanna get onthe cover of Newsweek? Press...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/782938-SMASHING-THE-MYTH-OF-THE-PRESS-RELEASE.html</guid>
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<item>
	<title>Industry Pro Interview - Increase the Buying Frequency From Your</title>
	<link>http://cheappassage.com/405066-Industry-Pro-Interview-Increase-the-Buying-Frequency-From-Your.html</link>
	<pubDate>Wed, 10 Mar 2010 01:12:12 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
          Karon Thackston http:www.ktamarketing.comhttp:www.copywritingcourse.comKevin Clark Mr. Entrepreneur is a high-energy champion forthose who want to start a business or get more profit out oftheir business. Hes a regional winner of the prestigiousEntrepreneur Of The Year Award and was inducted into theEntrepreneurship Hall of Fame.Pretty impressive, dont you think? Me, too! But just wait untilyou read what he has to say about increasing the buyingfrequency from your customers. Youll be truly ama...	</description>
	<content:encoded><![CDATA[  Karon Thackston http:www.ktamarketing.comhttp:www.copywritingcourse.comKevin Clark 'Mr. Entrepreneur' is a high-energy champion forthose who want to start a business or get more profit out oftheir business. He's a regional winner of the prestigiousEntrepreneur Of The Year Award and was inducted into theEntrepreneurship Hall of Fame.Pretty impressive, don't you think? Me, too! But just wait untilyou read what he has to say about increasing the buyingfrequency from your customers. You'll be truly amazed at howeasy it is!KARON: Hi Kevin. Thanks for your time today. I just know youhave a world of information about how we can all increaseprofits without the huge expense of marketing to and getting newcustomers.KEVIN: My pleasure, Karon. I'm ready to go!KARON: I've been to your site and you talk a lot about the'lifetime value of customers'. Most know that one-time sales arenot the key to big profits. But is there a way to create a&quot;plan&quot; for increasing lifetim...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/405066-Industry-Pro-Interview-Increase-the-Buying-Frequency-From-Your.html</guid>
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<item>
	<title>It's the cost of being &quot;found&quot; stupid...</title>
	<link>http://cheappassage.com/662381-It-s-the-cost-of-being-found-stupid.html</link>
	<pubDate>Tue, 09 Mar 2010 00:59:53 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
         Any Business can have a Web Presence. Just spend a few thousanddollars to develop your website, find someone to host it and youcan be one of the over ,, new pages that will be addedthis MONTH!  With the Internet Growing at this rate, the real cost isn't thecost of development. IT'S THE COST OF BEING FOUND!!!  You can waste a lot of TIME and MONEY trying to figure it outyourself. Or, you can tell us a little about your business andwe'll do it FOR YOU -  FOR FREE!Check out the internets st Worldw...	</description>
	<content:encoded><![CDATA[ Any Business can have a Web Presence. Just spend a few thousanddollars to develop your website, find someone to host it and youcan be one of the over ,, new pages that will be addedthis MONTH!  With the Internet Growing at this rate, the real cost isn't thecost of development. IT'S THE COST OF BEING FOUND!!!  You can waste a lot of TIME and MONEY trying to figure it outyourself. Or, you can tell us a little about your business andwe'll do it FOR YOU -  FOR FREE!Check out the internets &quot;st Worldwide Talking Directory&quot;!Now for a limited time Basiclistings and PowerListings are FREEof charge. A . value. Listings are lifetime! Plus, learnhow to receive a  day FREE trial on a TalkingListingtm. A. value! For FREE listings and information click:http:info.m.comindex.html?AIt is extremely important that this info be forwarded to as manybusiness associates, friends, family etc., as possible. Ihonestly do not know how long this free ...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/662381-It-s-the-cost-of-being-found-stupid.html</guid>
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<item>
	<title>The Celebrity Factor--A Star is Born in Your Advertising</title>
	<link>http://cheappassage.com/172361-The-Celebrity-Factor-A-Star-is-Born-in-Your-Advertising.html</link>
	<pubDate>Mon, 08 Mar 2010 01:04:21 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        As Americans, we are obsessed with celebrities. We know who thestars are dating, what their favorite foods are, and, thanks toMTV Cribs, we even know the intimate details of their homedecorating styles.With our paparazzi-like fixations on the famous, it is no wonderad campaigns involving celebrities are more successful than anyother type of advertising. Michael Jordan says Wear Hanes andwe do. Sarah Michelle Gellar says Use Maybelline cosmetics andwe buy the lot. Even Carrot Top, considered by m...	</description>
	<content:encoded><![CDATA[As Americans, we are obsessed with celebrities. We know who thestars are dating, what their favorite foods are, and, thanks toMTV Cribs, we even know the intimate details of their homedecorating styles.With our paparazzi-like fixations on the famous, it is no wonderad campaigns involving celebrities are more successful than anyother type of advertising. Michael Jordan says &quot;Wear Hanes&quot; andwe do. Sarah Michelle Gellar says &quot;Use Maybelline cosmetics&quot; andwe buy the lot. Even Carrot Top, considered by many to be themost repulsive and annoying person ever to grace the screen,gets us to call AT&amp;T.So how do these fun facts help you in your advertising? Let meexplain.Unless you own Coca Cola, Pepsi, Verizon, or Kentucky FriedChicken, you probably can't afford to lay down a cool millionfor celebrity advertising. Luckily, you don't have to.One way to get a celebrity in your ads is to use localcelebrities. This is a far cheaper, but still effective strategyto get your prospects'...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/172361-The-Celebrity-Factor-A-Star-is-Born-in-Your-Advertising.html</guid>
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<item>
	<title>&quot;The Truth Must Be Told!&quot; - A Review of &quot;Magic Words That Bring</title>
	<link>http://cheappassage.com/455978-The-Truth-Must-Be-Told-A-Review-of-Magic-Words-That-Bring.html</link>
	<pubDate>Sun, 07 Mar 2010 01:01:57 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        I once heard someone define advertising as being truth welltold. By this brilliant definition, Ted Nicholas is an absolutegenius because he knows how to dramatize the truth in the mostcompelling and memorable way. He does this simply by usingchoice words and phrases. It's no wonder that sometime ago, Ted brainstormed a singleheadline for a newspaper advertisement, and it successfullypulled in over  million in sales over a period of severalyears. It's also no wonder that he achieved almost  milli...	</description>
	<content:encoded><![CDATA[I once heard someone define advertising as being &quot;truth welltold.&quot; By this brilliant definition, Ted Nicholas is an absolutegenius because he knows how to dramatize the truth in the mostcompelling and memorable way. He does this simply by usingchoice words and phrases. It's no wonder that sometime ago, Ted brainstormed a singleheadline for a newspaper advertisement, and it successfullypulled in over  million in sales over a period of severalyears. It's also no wonder that he achieved almost  millionin direct mail sales of one of his books, and he is often calledthe  Million Dollar Man, having successfully marketed over million worth of products in  different industries. Does Ted Nicholas have the magic touch? No, but what he doeshave are magic words. Ted claims that you are only  words away from making afortune. He's convinced that his book, &quot;Magic Words that BringYou Riches,&quot; will enable you to earn several hundred thousanddollars a year. The book's ...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/455978-The-Truth-Must-Be-Told-A-Review-of-Magic-Words-That-Bring.html</guid>
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<item>
	<title>Let The Ads Go ...... And Keep The Internet Contents Cheap and</title>
	<link>http://cheappassage.com/640155-Let-The-Ads-Go-And-Keep-The-Internet-Contents-Cheap-and.html</link>
	<pubDate>Sat, 06 Mar 2010 01:09:19 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        As we all know internet media is where we can find cheap andeven free products, services and contents. If we have to buythese products from anywhere else then we may have to pay a lotmore than on the internet. There are couple of reasons why we are able to buy and enjoycheap and free contents on the internet. How can these internetbusinesses provide cheap or free services? Even if they areinvesting a lot of money and resources to establish theirbusiness, especially small business owners are stru...	</description>
	<content:encoded><![CDATA[As we all know internet media is where we can find cheap andeven free products, services and contents. If we have to buythese products from anywhere else then we may have to pay a lotmore than on the internet. There are couple of reasons why we are able to buy and enjoycheap and free contents on the internet. How can these internetbusinesses provide cheap or free services? Even if they areinvesting a lot of money and resources to establish theirbusiness, especially small business owners are struggling tocompete with bigger entrepreneurs. If we carefully analyze what is involved to be an onlineentrepreneur? The answer is very simple, ie.  Money  Continous Research  A lots of time and hard work Continous struggle to provide good services. Now the question is, if they are providing cheap and freeservices then how can they get back their investment. The answeris their biggest resource for revenue is &quot;ADVERTISING&quot;. Themajority of online businesses get revenue with a...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/640155-Let-The-Ads-Go-And-Keep-The-Internet-Contents-Cheap-and.html</guid>
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<item>
	<title>Today's Copywriting Classics Quick Tip answers the question</title>
	<link>http://cheappassage.com/400537-Today-s-Copywriting-Classics-Quick-Tip-answers-the-question.html</link>
	<pubDate>Fri, 05 Mar 2010 01:09:31 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        According to a new survey carried out by Alliance &amp; whereIDNUM; Leicester, one in five small business owners viewtax as their greatest concern. The Chancellor has announced inhis last budget that companies with profits below &amp;;,will not have to pay any corporation tax with effect from April . The question to be asked is: does that announcementmake incorporation a more attractive option compared to being asole trader?The answer is that from a tax point of view, it is advantageousto trade through ...	</description>
	<content:encoded><![CDATA[According to a new survey carried out by Alliance &amp; whereIDNUM; Leicester, one in five small business owners viewtax as their greatest concern. The Chancellor has announced inhis last budget that companies with profits below &amp;;,will not have to pay any corporation tax with effect from April . The question to be asked is: does that announcementmake incorporation a more attractive option compared to being asole trader?The answer is that from a tax point of view, it is advantageousto trade through a limited company as long as the income isdrawn from the company by the owners as dividends from theirshares and the amount of dividends drawn is restricted below the band rate i.e. &amp;;, for tax year . Thatway, the owners have no further personal tax &quot;income tax&quot; topay. Moreover, dividends are not subject to national insurancecontributions. This is excellent news of course. But, ifdividend income falls within the higher rate bracket of in...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/400537-Today-s-Copywriting-Classics-Quick-Tip-answers-the-question.html</guid>
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	<title>The Power of FREE</title>
	<link>http://cheappassage.com/721106-The-Power-of-FREE.html</link>
	<pubDate>Thu, 04 Mar 2010 01:03:02 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Every single day thousands of people from around the world arelogging on to the Net for the very first time. Every single daythousands of people from around the world are attempting tofactualize their dream of running an Internet business fromhome. And every single day, these same thousand people aresearching the Net for that ultimate product or service that willBE their home business.Would you love to be the one selling these same people theproducts and services that they need? I'll just bet yo...	</description>
	<content:encoded><![CDATA[Every single day thousands of people from around the world arelogging on to the Net for the very first time. Every single daythousands of people from around the world are attempting tofactualize their dream of running an Internet business fromhome. And every single day, these same thousand people aresearching the Net for that ultimate product or service that willBE their home business.Would you love to be the one selling these same people theproducts and services that they need? I'll just bet you would!But firstly you need to get these peoples' attention. You wantthem to visit your site but so does every other marketer outthere. What you need is a lure... a bait! Surveys have shown foryears that the one word that gets peoples attention is the word- sex! Yes, sex... but we're not going to use this word,tricked you didn't I we are going to use the second mostpopular word - free!Free, free, FREE, fReE... it doesn't matter how you say it, italways means the same thing - ...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/721106-The-Power-of-FREE.html</guid>
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	<title>The new Marketing Landscape!</title>
	<link>http://cheappassage.com/645082-The-new-Marketing-Landscape.html</link>
	<pubDate>Wed, 03 Mar 2010 00:53:28 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        The New Marketing Landscape! Many of us in the marketing services andor agency business arestarting to see some real tangible marketing patterns emergingthat businesses need to be aware of if they want to leveragetheir marketing dollars in this post .com implosion economy. Good Web Site Design increasingly More ImportantIt's imperative for a company to have a quality web site today -but many firms are still throwing up web sites that are justpoorly designed or overly complex. Poor navigation men...	</description>
	<content:encoded><![CDATA[The New Marketing Landscape! Many of us in the marketing services andor agency business arestarting to see some real tangible marketing patterns emergingthat businesses need to be aware of if they want to leveragetheir marketing dollars in this &quot;post .com implosion economy.&quot; Good Web Site Design increasingly More ImportantIt's imperative for a company to have a quality web site today -but many firms are still throwing up web sites that are justpoorly designed or overly complex. Poor navigation menus andoverall site structure when coupled with low quality graphicsis really problematical ! - online visitors think less of yourcompany as a result which will hurt revenue in the long run.Many think just doing a minimal job is sufficient but theyaren't factoring in how close your competition is! On the webany potential customer is only one click away from seeing a highquality web site that is well designed and conveys a qualityimage A good rule of thumb when budgeting fo...]]></content:encoded>
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	<title>Secrets of the most successful sites</title>
	<link>http://cheappassage.com/146138-Secrets-of-the-most-successful-sites.html</link>
	<pubDate>Tue, 02 Mar 2010 01:02:22 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        What makes a site successful?Discover how can you turn your website into a highly successfulonline business. There are millions of sites all trying to sellyou something but statistics suggest that only  of websitesare profitable. We have been looking at exactly what it is thatmakes a site successful - so that you can make sure you are oneof the top percent making huge profits.Choosing what to sell First you need to decide on a nichemarket. Research all your potential competition. Forget tryingto...	</description>
	<content:encoded><![CDATA[What makes a site successful?Discover how can you turn your website into a highly successfulonline business. There are millions of sites all trying to sellyou something but statistics suggest that only  of websitesare profitable. We have been looking at exactly what it is thatmakes a site successful - so that you can make sure you are oneof the top percent making huge profits.Choosing what to sell' First you need to decide on a nichemarket. Research all your potential competition. Forget tryingto compete with the likes of Amazon and CD sites. Try focusingon a niche market that you are familiar with.Next you need to ensure that the market exists for your chosenproduct. There are research tools that you can use to find thisout. Have a look at http:www.wordtracker.com and make use ofthe overture search suggestion tool -http:inventory.overture.comdsearchinventorysuggestionBuilding your site' Once you have built your site there are someimportant factors that you ...]]></content:encoded>
	<guid isPermaLink="false">http://cheappassage.com/146138-Secrets-of-the-most-successful-sites.html</guid>
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	<title>21 Ways To Increase The Pulling Power of Your Ads</title>
	<link>http://cheappassage.com/521654-21-Ways-To-Increase-The-Pulling-Power-of-Your-Ads.html</link>
	<pubDate>Mon, 01 Mar 2010 01:19:55 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        If youre re-building an engine, doing your taxes or baking acake, you follow a set process and everything happens in acertain order. Its the same with advertising.Great copywriting is about knowing who your prospect is, whatthey need, what they REALLY want and how your product will giveit to them ... specically, specifically, specifically.Like any piece of written material your ad should have a title,a beginning, a middle and an end.You have a split second to grab their attention and hold it.Tha...	</description>
	<content:encoded><![CDATA[If you're re-building an engine, doing your taxes or baking acake, you follow a set process and everything happens in acertain order. It's the same with advertising.Great copywriting is about knowing who your prospect is, whatthey need, what they REALLY want and how your product will giveit to them ... specically, specifically, specifically.Like any piece of written material your ad should have a title,a beginning, a middle and an end.You have a split second to grab their attention and hold it.That's what the headline is for - to arouse their curiousity,get their attention, lure them with exciting, very specificbenefits and get them hooked enough to want to spend timereading your ad.The next most important part of your copy is the opening. Itneeds to be as punchy and attention grabbing as the headline. Itneeds to be powerful enough to make your reader want to read on.The minute your copy becomes boring or braggish, your readerwill switch off. The key is to make each pa...]]></content:encoded>
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	<title>And The Award For The Best-Pulling Ad Goes To...</title>
	<link>http://cheappassage.com/108004-And-The-Award-For-The-Best-Pulling-Ad-Goes-To.html</link>
	<pubDate>Sun, 28 Feb 2010 01:01:55 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Question: Does your advertising pull the way you want it to? Ordoes it fall short...way, way short?As people get more accustomed to online advertising, they arebecoming more vocal as to why one ad appeals, while others areearning the cold shoulder.According to a survey conducted by Jupiter, a globallyrecognized resource on ecommerce, most winners and losers have anumber of things in common.And The Winners Are...According to the survey, winning ads:Include targeted information. A vast majority  o...	</description>
	<content:encoded><![CDATA[Question: Does your advertising pull the way you want it to? Ordoes it fall short...way, way short?As people get more accustomed to online advertising, they arebecoming more vocal as to why one ad appeals, while others areearning the cold shoulder.According to a survey conducted by Jupiter, a globallyrecognized resource on ecommerce, most winners and losers have anumber of things in common.And The Winners Are...According to the survey, winning ads:Include targeted information. A vast majority  of thosesurveyed stated that they continue to use the Internet as aninformation resource. Consider packaging your ad within free information, perhaps bypresenting your ad as a resource box at the end of a freereport. Or weaving examples throughout, encouraging readers torefer to your website for more detail.Include statistics. Numbers work, as long as they arerealistic. A claim, backed by statistics, tends to be morebelievable.Keep their length appropriate for the offe...]]></content:encoded>
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	<title>Use The Magic Of Words For Effective Advertising</title>
	<link>http://cheappassage.com/647049-Use-The-Magic-Of-Words-For-Effective-Advertising.html</link>
	<pubDate>Sat, 27 Feb 2010 02:26:17 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Use The Magic Of Words For Effective Advertising!  Lena Sanchezhttp:www.envirodocs.com Words are magic bullets to convey your desire, when usedproperly. Whether you are selling something or just trying to get a pointacross the words that you use are going to compel or repelcustomers or clientsSince we entrepreneurs online or off, are trying to either sellproductsservices or get people to subscribe. The words we usewill sell our productservice, therefore we need to learn to usewords in a tried an...	</description>
	<content:encoded><![CDATA[Use The Magic Of Words For Effective Advertising!  Lena Sanchezhttp:www.envirodocs.com Words are magic bullets to convey your desire, when usedproperly. Whether you are selling something or just trying to get a pointacross the words that you use are going to compel or repelcustomers or clients'Since we entrepreneurs online or off, are trying to either sellproductsservices or get people to subscribe. The words we usewill sell our productservice, therefore we need to learn to usewords in a tried and true personal manner.Getting the customer to take actions that you desire require;Using correct action words! You must be specific about what youwant them to do. The action words or expressions like &quot;click here,&quot; &quot;subscribetoday,&quot; &quot;visit this,&quot; &quot;join now,&quot; &quot;go there,&quot; &quot;discover how&quot; and&quot;learn these&quot; &quot;order here&quot; are commands in which you compelpeople to take action. Taking them &quot;by the hand,&quot; with words.There are also phrases of take-away words that compel immediateac...]]></content:encoded>
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	<title>How To Choose the Right Ezines For Your Ads</title>
	<link>http://cheappassage.com/878807-How-To-Choose-the-Right-Ezines-For-Your-Ads.html</link>
	<pubDate>Fri, 26 Feb 2010 12:00:59 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Do you feel bewildered when you begin an Ezine Advertisingcampaign?I do.Take 'The Free Directory of Ezines', for example. There are over Ezines in the Directory that accept paid ads. How do youdecide which Ezines to place your ad in?There are several factors that narrow down the choice for me.First, I look at the subscriber numbers. If an Ezine has lessthan  subscribers, I move on.Then I look at the Publication Dates. I prefer to advertise inEzines that are published weekly, or even more frequen...	</description>
	<content:encoded><![CDATA[Do you feel bewildered when you begin an Ezine Advertisingcampaign?I do.Take 'The Free Directory of Ezines', for example. There are over Ezines in the Directory that accept paid ads. How do youdecide which Ezines to place your ad in?There are several factors that narrow down the choice for me.First, I look at the subscriber numbers. If an Ezine has lessthan  subscribers, I move on.Then I look at the Publication Dates. I prefer to advertise inEzines that are published weekly, or even more frequently; Idon't want to wait a month my ad to appear.Then I look at the number of ads that appear in each issue. Ifan Ezine has more than  ads per issue, I give it a miss; Iwant my ad to be seen.Then I look at the payment method; if the Ezine doesn't acceptonline payment with the major credit cards, I move on.Then I look at the Ad Rates - on a 'blind date' like this, themost I'm prepared to pay for an Ezine ad is about .Finally, I look at when the Ezine was last updated...]]></content:encoded>
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	<title>The Unwritten Rules of Advertising on Forums</title>
	<link>http://cheappassage.com/191980-The-Unwritten-Rules-of-Advertising-on-Forums.html</link>
	<pubDate>Thu, 25 Feb 2010 05:57:12 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        There are thousands of newsgroups and forums online. Theyprovide a fascinating and useful insight into the minds andmethods of others who share our interests. They also act as anamazing resource for finding out almost anything you need toknow.Want your website critiqued? Ask at a forum. Want to know how tosalvage Outlook? Ask at a forum. Want to know if a particularbook is worth buying? Ask at a forum.Almost anything is fair game - providing it is reasonably ontopic. And dropping in to forums is...	</description>
	<content:encoded><![CDATA[There are thousands of newsgroups and forums online. Theyprovide a fascinating and useful insight into the minds andmethods of others who share our interests. They also act as anamazing resource for finding out almost anything you need toknow.Want your website critiqued? Ask at a forum. Want to know how tosalvage Outlook? Ask at a forum. Want to know if a particularbook is worth buying? Ask at a forum.Almost anything is fair game - providing it is reasonably ontopic. And dropping in to forums is a great way for newcomers toa field to rub shoulders with the old hands.This openness leads to a temptation that is repeated over andover again. &quot;Ah,&quot; many people think, &quot;a highly targeted market!I must post an ad for my site and watch them beat my door downto buy my wares.&quot;Wrong. That is the fastest way to oblivion.Forums are not advertising notice boards. They are not like thepin board in the kitchen that anyone can put up a 'for sale' adon.Forums are much more like the cof...]]></content:encoded>
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	<title>The True Story Of The Amazing $27,000 Mars Bars...</title>
	<link>http://cheappassage.com/481325-The-True-Story-Of-The-Amazing-27-000-Mars-Bars.html</link>
	<pubDate>Wed, 24 Feb 2010 04:15:53 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        The True Story Of The Amazing Twenty Seven Thousand Dollar MarsBars  Chris Bloor I could hardly believe my eyes. I was sat in the audience at MalEmerys , a head Ultimate Marketing Boot camp in Melbourne,Australia when Mal decided to auction a Mars Bar. The weekbefore I had seen him do the same thing in my hometown of Perthand raise seven thousand dollars in a matter of a few minutes.Mal of www.malemery.com is known as the Australian mail ordermillionaire.They were just ordinary Mars bars. What m...	</description>
	<content:encoded><![CDATA[The True Story Of The Amazing Twenty Seven Thousand Dollar MarsBars'  Chris Bloor I could hardly believe my eyes. I was sat in the audience at MalEmery's , a head Ultimate Marketing Boot camp in Melbourne,Australia when Mal decided to auction a Mars Bar. The weekbefore I had seen him do the same thing in my hometown of Perthand raise seven thousand dollars in a matter of a few minutes.Mal of www.malemery.com is known as the Australian mail ordermillionaire.They were just ordinary Mars bars. What made them special werethe extra bonus gifts that Mal included with them.You see each speaker at the boot camp, myself included, threw insome of our products and services I donated a thousand dollarstowards copywriting along with a copy of my new manual 'How toStart an Internet Newsletter &amp; use it to Grow Your Business 'Virtually Overnight!' Others gave software, conference tickets,telemarketing services and advertising consultations.Each speaker in turn donated som...]]></content:encoded>
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	<title>Pay Per Click is the Advertiser's Dream</title>
	<link>http://cheappassage.com/104413-Pay-Per-Click-is-the-Advertiser-s-Dream.html</link>
	<pubDate>Tue, 23 Feb 2010 04:30:06 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        The way of Internet advertising is changing rapidly. We aremoving from websites once cluttered with blinking banners thatpopulated Internet real estate into a cyber-generation ofpositioning. Marketers are realizing very quickly that theInternet customer is much different than a buyer in the physicalworld. The typical Internet shopper has developed the followingmanifesto which motivates him or her to resort to cyberspace:. Privacy - The ability to shop from home without anyone elseknowing what yo...	</description>
	<content:encoded><![CDATA[The way of Internet advertising is changing rapidly. We aremoving from websites once cluttered with blinking banners thatpopulated Internet real estate into a cyber-generation ofpositioning. Marketers are realizing very quickly that theInternet customer is much different than a buyer in the physicalworld. The typical Internet shopper has developed the followingmanifesto which motivates him or her to resort to cyberspace:. Privacy - The ability to shop from home without anyone elseknowing what you are doing. . Convenience - The list ofproducts available on the Internet is more extensive than thefamed Mall of America in Minnesota . Speed - When's the lasttime you waited on a pimple-faced teenager working a cashregister when checking out on the Internet? Traditional Internet marketing has not coincided with theInternet surfer's manifesto. However, no means of marketing havecome as close as pay per click search engine marketing.In this article we will discuss the drawbac...]]></content:encoded>
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	<title>Pay Per Click Search Engines - Get the Most Bang For Your Buck</title>
	<link>http://cheappassage.com/719444-Pay-Per-Click-Search-Engines-Get-the-Most-Bang-For-Your-Buck.html</link>
	<pubDate>Mon, 22 Feb 2010 05:17:01 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Pay Per Click Search Engines - Get The Most Bang For Your BuckBy Al MartinovicWith Pay Per Click Search Engines becoming increasingly popularwith advertisers you need to develop different strategies to getthe most out of your money.The best way to get more bang for your buck is to bid onkeywords that aren't as popular and come at a cheaper price. The key is to find as many of these keywords as you can. Submit- of them to ensure more traffic at a cheaper price.You can use the following when searc...	</description>
	<content:encoded><![CDATA[&quot;Pay Per Click Search Engines - Get The Most Bang For Your Buck&quot;By Al MartinovicWith Pay Per Click Search Engines becoming increasingly popularwith advertisers you need to develop different strategies to getthe most out of your money.The best way to get more bang for your buck is to bid onkeywords that aren't as popular and come at a cheaper price. The key is to find as many of these keywords as you can. Submit- of them to ensure more traffic at a cheaper price.You can use the following when searching for these keywords:Wordtracker http:www.wordtracker.comOverture's Keyword Popularity Suggestion Tool:http:inventory.overture.comdsearchinventorysuggestionThen come up with effective titles and descriptions for yourkeywords to ensure as many clicks as you can. Use the keyword inyour title and description for a more targeted response.Bidding on hundreds of keywords that aren't as popular willreduce your cost per click and give you a better Return OnInvestmen...]]></content:encoded>
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	<title>Outside The Box</title>
	<link>http://cheappassage.com/229656-Outside-The-Box.html</link>
	<pubDate>Sun, 21 Feb 2010 03:45:08 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Outside The BoxThinking outside the box or as it is sometimes called,coloring outside the lines is a popular idea in the businessworld today. People and organizations are told to think outsidethe box or color outside the lines as a way to stimulatecreativity when they need to solve problems like streamliningproduction, establishing a new product, or developing a newprocess. And it's true that creativity and innovation oftenarise from unexpected and unconventional thinking.But there is a serious ...	</description>
	<content:encoded><![CDATA[Outside The BoxThinking &quot;outside the box&quot; or as it is sometimes called,&quot;coloring outside the lines&quot; is a popular idea in the businessworld today. People and organizations are told to think outsidethe box or color outside the lines as a way to stimulatecreativity when they need to solve problems like streamliningproduction, establishing a new product, or developing a newprocess. And it's true that creativity and innovation oftenarise from unexpected and unconventional thinking.But there is a serious problem with trying to apply suchthinking too broadly.For instance, creativity is valued in art and advertising, butnot in banking and accounting. An accounting firm recently ranan ad suggesting that it could think &quot;outside the box.&quot; Do youreally want your business to be associated with creativeaccounting? Aren't accountants supposed to put the numbers inthe right box? Wasn't creative accounting a serious problem forEnron?In reality, clear thinking and the creativity that i...]]></content:encoded>
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	<title>Are You Convinced? You Are In The Right Business!</title>
	<link>http://cheappassage.com/378979-Are-You-Convinced-You-Are-In-The-Right-Business.html</link>
	<pubDate>Sat, 20 Feb 2010 04:27:18 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
        Are You Convinced? You Are In The Right Business!By Chris Desouza, Editor  Income Solutions - HBII started my own online business in . I was convinced of itsvalue. I was convinced that this is the right thing for me todo, as it was one of the most efficient ways to start out onthe Internet as far as marketing was concerned.But one fine day, it all came crashing down. I was a promoterfor a certain group of companies. I made a better than averageincome. I made a lot of money for the group of compa...	</description>
	<content:encoded><![CDATA[Are You Convinced? You Are In The Right Business!By Chris Desouza, Editor ' Income Solutions - HBII started my own online business in . I was convinced of itsvalue. I was convinced that this is the right thing for me todo, as it was one of the most efficient way's to start out onthe Internet as far as marketing was concerned.But one fine day, it all came crashing down. I was a promoterfor a certain group of companies. I made a better than averageincome. I made a lot of money for the group of companies Ipromoted.One fine day, when they went belly up, so did I.Did you learn a lesson here?I had nothing to hold on to! I had no real business of my own, Ihad no name brand, I had no product or service of my own. I, hadnothing except my old commission pay stubs.I was in business but I had no business of my own. I was withoutan image, without a brand name, without a business identity. Iwas just another promoter. A faceless promoter who needed toreinvent and re-introduce an...]]></content:encoded>
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	<title>One American City Defies THE Rule</title>
	<link>http://cheappassage.com/753282-One-American-City-Defies-THE-Rule.html</link>
	<pubDate>Fri, 19 Feb 2010 04:11:03 -0600</pubDate>
	<category><![CDATA[Advertising]]></category>
	<description>
         SCIENTIFIC ANALYSIS OF THE MARKETPLACESociologists have been studying the buying habits of Americanconsumers for more than four decades. During this time period,study after study has shown that American consumers tend tofollow certain patterns in their shopping behavior.One such pattern that has been noted many times is what is oftenreferred to as the -- rule. There is no better way todescribe this than to use an example of one test that was doneto prove this rule. THE TESTING STAGEThe sociolog...	</description>
	<content:encoded><![CDATA[ SCIENTIFIC ANALYSIS OF THE MARKETPLACESociologists have been studying the buying habits of Americanconsumers for more than four decades. During this time period,study after study has shown that American consumers tend tofollow certain patterns in their shopping behavior.One such pattern that has been noted many times is what is oftenreferred to as the &quot;-- rule.&quot; There is no better way todescribe this than to use an example of one test that was doneto prove this rule. THE TESTING STAGEThe sociologists had set up a stage to test the buying behaviorof consumers in a busy department store. What they did wasrather fiendish once you step back to take a look at the test.In the department store, they had set up a small stage withthree stoves side-by-side. On each machine, they put a tag,which the customer was to take to the cash register forcompletion of their purchase. Next, they trained their hiddencameras to focus on the stoves and the activities of those folkswho c...]]></content:encoded>
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